2024 SSDT Nevis Radio – Who Listened – 649,850
510,273: Website player clicks for the week.
12,154: YouTube views on our website player.
7423: Weekly total on YouTube direct (to date – available to watch whenever).
+ radio Apps 3rd party websites, smart speaker streams – I cannot get figures for these.
Rajar (UK radio stats body) suggest 51% of people use smart speakers for listening these days so this could also be quite substantial.
Estimated FM listenership – 14,000 local over Lochaber + 6000 visitors daily for SSDT week (this is approximate as no accurate way to tell, the listenership figure comes from advertising agencies who use this as a metric for their ads)
Gives a weekly total of user base/ listener/viewer stats of approx.: 649,850
This doesn’t include any social media interaction, likes shares or clipped content by 3rd party users. There was a fair amount of texts, emails, calls, whats apps and interaction through the week.
We were also listened to in 102 countries over the week.
All of the above would not be possible without our hugely supportive sponsors.
Follow all the latest news and updates from the Scottish Six Days Trial at: www.ssdt.org
To see the full range of Michelin motorcycle tyres visit: https://www.michelin.co.uk/motorbike/home-motorbike
Trials Magazine – #subscribe: www.trialmaguk.com
